Goal
A Prove It demo for weekly MLS yes/no challenges. Listeners make ten quick calls, try to beat the host, and come back all week to see who was right. Stations get ready-made soccer content for air, social, and IAB digital. Sponsors get a measurable engagement layer of registered players they can actually reach again.
Familiar game. Station-owned habit.
Prediction markets made the mechanic mainstream. Prove It keeps the easy part — the yes/no call — and wraps it in local hosts, public leaderboards, and a sponsor-safe game that brings players back every week.
MLS City Markets
World Cup attention rolls straight into local soccer pride in iHeart-aligned markets. Each city gets its own host, its own sponsor, its own leaderboard, and its own weekly rhythm.
For listeners
Every answer is yes or no, so anyone can play. The fun is beating the host and building a reputation for being right more often than your friends.
For stations
One soccer segment becomes on-air debate, social content, site traffic, recaps, and station-brand equity across a full season.
For sponsors
The brand owns a repeatable challenge with measurable outcomes, opt-in moments, and registered players it can reach again downstream.
Social amplification
Hosts and teams post their picks, dare fans to prove them wrong, share weekly standings, and turn outcomes into recap clips.
In-arena ready
The same challenge runs on concourse screens, ribbon boards, and QR codes — a reason to play from your seat and keep checking back.
IAB digital
The game gives stations sponsorable web inventory around entry, leaderboard, results, and return visits — not just a spoken segment.
Proven
Listeners already get prediction games. Prove It turns that familiar instinct into a challenge the station owns — a weekly habit, not a one-off signup.
New
Everyone answers the same yes/no questions as the host, follows a live leaderboard, and comes back for results all week and all season.
Better
No odds, no wagers, no cash-out, and far less friction: ten quick calls, public receipts, and sponsor-safe registration data.
Not enter once and forget.
A one-time signup gets you one visit. A Prove It challenge gives people reasons to come back: make the picks, check the host, watch the results, share the standings, and run it back next week.
On air
The host puts picks on the record, invites disagreement, and gets a built-in recap when the answers settle.
Social
Every week writes its own posts: yes/no debates, host picks, standings, perfect scores, and beat-the-host winners.
In arena
QR codes and screens put the same challenge in front of match-day fans, then pull them back to the station and sponsor after the final whistle.
Site
Station pages get repeatable IAB digital inventory around entry, leaderboard, results, sponsor modules, and related content.
Sponsor
Campaign reports can show registered players, entries, return visits, opt-ins, accuracy, leaderboard activity, and downstream audience segments.
Cred for being right.
The leaderboard is the reward. Players see whether they beat the host, where they stand in their city, and whether they are becoming the one friends trust on match day.
The all-time board starts after the first free game is scored.